PepsiCo, an American multinational manufacturer of food and beverages with headquarters in Purchase, New York, is the brains behind AMP Energy. Known simply as Amp, the energy drink brand is considered as among the bestselling beverages in the PepsiCo lineup for good reasons.
Below are the latest AMP Energy prices.
|Original||16 oz. Can||$1.99|
|Cherry Blast||16 oz. Can||$1.99|
|Strawberry Limeade||16 oz. Can||$1.99|
|Tropical Punch||16 oz. Can||$1.99|
|Original||16 oz. Can||$1.50|
When it was first introduced to the general public in 2001, Amp Energy was part of the established Mountain Dew brand. In fact, its official name on the label was “Amp Energy Drink from Mountain Dew” – a mouthful to say but it was PepsiCo’s way of telling the general public that the two were closely associated.
In 2008, the label was redesigned to make the Amp Energy sub-brand more distinctive yet still part of the Mountain New brand. In the new labels, the Mountain Dew logo was shifted to a smaller size and relegated to the can’s lower part while the name was shortened to just “Amp Energy”.
By 2009, the Amp Energy brand became a standalone brand, which meant that it was distinct from its former parent brand, Mountain Dew, although the latter’s logo still remained on the former’s label. But the shift became complete in 2011 when said logo was removed from the labels. The labeling changes were part of PepsiCo’s efforts to focus more on the Amp brand so that it becomes its own trademark.
The change has definitely affected Amp Energy’s popularity in positive ways. Today, it’s among the top five energy drink brands in the United States (total retail sales). It’s available on 16-ounce and 24-ounce cans, which are available in the United States and Canada, as well as in the United Kingdom.
Range of Flavors
PepsiCo has a habit, so to speak, of introducing several flavors of every brand in its portfolio – and the Amp Energy brand fits the mold. New flavors are being introduced to old ones while a few old ones have also been discontinued, while a few may only be available in certain areas.
These flavors include but aren’t limited to the following:
- Amp Energy (Original), still available today and among the bestselling variants
- Overdrive, a cherry-flavored drink
- Sugar Free, a supposedly healthier variant due to its zero sugar content without sacrificing on the palatability
- Elevate, a mixed berry flavor
- Green Tea, obviously a tea-flavored energy drink
- Lightning and Sugar Free Lightning, both of which are lemonade versions with different sugar levels
- Relaunch, an orange version
- Traction, a grape-flavored energy drink subsequently renamed as Boost
There are also other products marketed under the Amp Energy brand albeit with different formulations. First, the Amp Energy Juices were launched in February 2010 as a new series of juices made with taurine, guarana, ginseng, and B-vitamins. These juices are available in Mixed Berry and Orange flavors, as well as only in 12-ounce bottles.
Second, the Amp Energy Gum made from a blend of caffeine, taurine, and B-vitamins. As you will observe, these ingredients are common in energy drinks, especially the caffeine, B-vitamins, and taurine.
Emphasis must be made that the Amp Energy drinks sold in the United States are different from those sold in the United Kingdom in many ways. In the latter, for example, the sugar content is higher since real sugar is used, as is the common practice for soft drinks in the United Kingdom.
Kick Intensity and Duration
The Amp Energy Original provides an average boost in energy, thanks to its caffeine content, which is still a positive thing considering the fact that too much caffeine in one gulp can result in adverse side effects. Many of its loyal drinkers say that the caffeine kick can’t be felt immediately but when it does, it makes life easier – or at least, it boost energy levels enough to get your work done.
The kick duration – or how long the energy boost appear to remain – lasts between three and four hours, a respectable time. The individual differences can be attributed to the person’s tolerance for caffeine, age and physical condition, as well as the size of the can. The 16-ounce can will obviously give a shorter kick duration than the 24-ounce can due to its lower liquid amount.
When the kick completely fades away, there’s little to no signs of a sugar crash. This is good news for people who avoid energy drinks because of the sugar crash that sets in, sooner or later. Many people limit themselves to just one can per day to reduce the risks of a sugar crash, among other possible side effects, since too much of a good thing can be bad.
At the end of the day, Amp Energy is a good energy drink to keep on hand, especially when you need an energy boost in the middle of the day and you need it fast and easy. The trick is to drink it in moderation yet enjoy its refreshing flavors and energizing feeling.