Jack Daniel’s Prices & Buyers’ Guide

When it comes to American whiskey, there are none more recognizable than Jack Daniel’s. From the eponymous “Jack and Coke” to their signature barbecue sauces being featured in a handful of coast to coast restaurant chains, Jack Daniel’s spans many aspects of the world of food and drink beyond the liquor cabinet.

While the black label is by far their best selling bottle, in fact, it’s also the best selling American whiskey in the world, Jack Daniel’s also offers a large variety of specialty blends, alternate formulas, flavors, and pre-packaged cocktails.

Jack Daniel’s “Black Label” or “Old No. 7” whiskey is a Tennessee whiskey but technically is also a bourbon, even though it is made outside of the namesake’s county in Kentucky. They use a “sour mash”, which basically means that to create the starting ingredient (the “mash”) for one batch of whiskey, they use a bit of the mash from the batch before it. It’s a process similar to that of making sourdough bread. The name doesn’t have anything to do with the flavor of the whiskey. Their proprietary mash bill is 80% corn, 12% malted barley, and 8% rye.

Jack Daniel’s Varieties

Like most distilleries, the flagship whiskey for Jack Daniel’s is not exactly their finest product. They also offer a Rye whiskey, Gentleman Jack, a single barrel series, and The Sinatra Select.

The Rye whiskey is made with a 70% Rye mash, which is still high for most rye whiskies on the market. The flavor compared to the black label Tennessee whiskey is a little lighter, with a quicker finish and less aftertaste.

Gentleman Jack is still the same sour mash formula as black label, however, it is filtered twice through maple charcoal, instead of just once, as is normally required for all Tennessee whiskies. The filtering process removes the harshest flavors of the whiskey before it is aged. So naturally doing it twice simply increases the smoothness and drinkability of the whiskey.

The Single Barrel Select series is available both for the Tennessee Whiskey as well as the Rye whiskey. The term “single barrel” implies that instead of blending the whiskey together across many barrels, every once in awhile a barrel is found to have developed the perfect flavor all on its own. Each different batch number will be a unique offering, but not too different to warrant being given a different label. They are both bottled at 94 proof (47% abv).

They also offer the Single Barrel Select Tennessee Whiskey at Barrel Strength. Meaning the whiskey has not been diluted with distilled water to control the alcohol level. These whiskies will vary in ABV from 125 proof to 140 proof (62.5%-70%) and will all have extremely strong flavors. The Single Barrel is also “bottled in bond” at 100 proof.

The Frank Sinatra Select is named for the alleged “biggest fan” of Jack Daniel’s. The singer is rumored to have been buried with a bottle of Old No 7. For this new limited offering, the distillers have modified the barrels used for the aging process by digging deep grooves into the inside of the staves. This extra exposure to the wood imparts a richer, bolder flavor to the whiskey, with plenty of oak and char notes. Frank Sinatra Select is bottled at 45%, as was the original bottle strength back when Frank was drinking bottles of Jack.

The Frank Sinatra Select is available by the liter and Single Barrel Select Series are only available in 750ml and 375ml bottles, while the Gentleman Jack, Black Label, and Rye come in all sizes from 50ml up to 1.75 liters. And sometimes the occasional novelty 3L bottle.

Flavors of JD products

Jack Daniel’s comes in a variety of flavors. Tennessee Fire is cinnamon flavored, there’s also Tennessee Honey, and Apple. All three of these are on the very sweet side and are notoriously sticky when spilled. They’re great for chilled shots (throw the bottle in the freezer!), or mixed with sodas and juices for quick tasty cocktails. Try dropping a shot of any of them in a glass of your favorite hard cider in the summer, or pour a bit in some freshly brewed tea for a hot toddy in the winter. All flavors are available from 50ml up to 1.75-liter bottles.

Pre Packaged Cocktails

Great for ball games or a trip to the beach or park, Jack Daniel’s now makes a long list of canned and bottled cocktails. By the can they have a whiskey and seltzer (only 97 calories), whiskey and cola, and honey whiskey lemonade. The whiskey seltzer is 5% abv and the other two are 7% and are all available in 355ml cans.

In the bottle, they offer their “Country Cocktails”, flavored malt beverages that are all 4.8% abv. The currently available flavors are Watermelon Punch, Black Jack Cola, Lynchburg Lemonade, Southern Citrus, Southern Peach, Downhome Punch, Berry Punch, and Cherry Limeade.

Jack Daniel’s Pricing

Jack Daniel’s Black Label sits about in the middle of the pack when it comes to price point at the liquor store. A little more than some, not more than most. A liter will cost you around $35 and a Jack and Coke or shot at the bar should be about $5-$10. The flavors and Rye are usually about the same price as the black label, whereas the Gentleman Jack is closer to $40 for a liter, Single Barrel Series bottles range from $45 to $65 for a 750ml bottle with the Barrel Strength being the priciest, and Frank Sinatra Select will cost you big, with prices ranging from $130 and up to $200 for the liter. The canned cocktails come in four-packs and range from about 12-18 dollars. While the country cocktails come in 6 packs of 10-ounce bottles for about 8 bucks.

Below are the latest Jack Daniel’s prices.

TypeBottle SizeStarting Price
Jack Daniel's Old No.7 Whiskey350ml$11.49
Jack Daniel's Tennessee Honey750ml$23.99
Jack Daniel's Tennessee Fire750ml$24.99
Jack Daniel's Tennessee Apple750ml$24.52
Jack Daniel's Gentleman Jack Whiskey750ml$31.99
Jack Daniel's Single Barrel Select750ml$52.99
Jack Daniel's Rye750ml$25.98
Jack Daniel's Sinatra Select1L$109.99

Jack Daniel’s Alternatives

If American whiskey is your thing, but you need to save a few bucks when buying a bottle for the house, then Jim Beam Bourbon or Rye are great substitutes that will save you about 10 or 15 dollars per liter. If you’re looking to step up the quality a bit then Bulleit offers both a Bourbon and Rye for about 15 dollars more. Once you find which base bourbon or rye you prefer is when you should decide to pick a pricier bottle of that particular distillery’s “Single Barrel” or “Small Batch” whether it’s from Jack Daniel’s, Jim Beam, or Knob Creek or Four Roses, try the cheaper bottle first before committing to the more expensive stuff.


Lynchburg Lemonade

  • 1.5 oz Jack Daniel’s Tennessee Whiskey
  • 1 oz Triple Sec
  • 1 oz Fresh Lemon Juice
  • Lemon-Lime Soda

In a pint glass add ice, whiskey, triple sec, and fresh lemon juice and shake in a mixing tin. Strain into pint glass with fresh ice and top with lemon lime soda. Add a lemon wedge and a cherry or two if you want.

Jack Honey Mule

  • 1.5 oz Jack Daniel’s Tennessee Honey
  • 4 lime Wedges
  • 3 slices of ginger
  • Ginger Beer

In a copper or other food-safe metal mug, muddle the lime wedges then the ginger slices, top with ice and pour over Jack Honey and top with ginger beer. Give a couple of stirs to mix in the lime and ginger juices from the bottom and add a lime wedge.

Steve Remp is a bar manager residing in Brooklyn. He currently manages the beverage program for a Queens-based privately-owned vintage bowling alley that boasts a large craft beer and American whiskey selection.

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