Malibu Rum Prices & Buyers’ Guide

Malibu is the most widely known coconut “rum” on the market and can be found behind most bars in the country. While technically it is a rum-based coconut liqueur, Pernod Ricard, the parent company, refers to it as a “coconut rum” in any location where the legal threshold for defining rum is not strict. Easily identified by its white bottle, Malibu can be found behind most bars in the USA and many worldwide.

Malibu has run successful advertising campaigns encouraging people to “have their best summer ever” with Malibu. Previously, they were known for their advertisements featuring the slogan “Seriously easy-going” which depicted people in the Caribbean in situations typically stressful for Americans, reminding viewers that if people in the Caribbean took life as seriously as Americans they wouldn’t have created Malibu. Nevermind that the rum is named after an American city, don’t think about it too much. 


  • Malibu Original

Their original coconut flavored rum liquor, bottled at 21% ABV. This is the world’s best selling coconut rum, and advertised as “Sunshine in a bottle”. While not a bad product, many bartenders prefer to seek out other brands, and those in high-end cocktail establishments often choose to create their own coconut infusions, rather than use Malibu.

  • Malibu Lime

A logical next step for Malibu after the success of their original product was the addition of lime. After all, you put the lime in the coconut.  This bottle is reminiscent of coconut water with a big squeeze of lime, and I even prefer it to the original Malibu. I think this is the best of their product line. Bottled at 21% ABV.

  • Malibu Strawberry

Malibu Strawberry is the newest flavored addition to the Malibu line. It starts with classic Malibu, triple distilled from molasses, then shipped to Canada where it is blended with strawberry liqueur and bottled at 21%. Not a terrible option if you go in for sugary fruit-flavored liqueurs, but I prefer fresh strawberries and unflavored rum.

  • Malibu Pineapple

In the mood for a Pina Colada but don’t feel like doing all that work? All out of pineapple juice? You can mix classic malibu and malibu pineapple for a pina colada flavored treat. Bottled at 21% ABV. Not bad, but if you’re looking for pineapple rum, try Plantation Stiggins Fancy Pineapple, a far superior product.

  • Malibu Passion Fruit

Bottled at 21% ABV, this bottle brings the tart punch of passionfruit to any cocktail. As with most of their flavored offerings, I prefer using real fruit. Even Passoa or another passion fruit flavored liquor is an improvement over this bottle.

  • Malibu Mango

Another flavored offering from Malibu, sticking with the tropical theme. Bottled at 21%, I prefer to use real mango in a cocktail, and mix with a higher proof white rum.

  • Malibu Tropical Banana

As with the others, this is bottled at 21% ABV.  Imagine those banana flavored candies melted down and blended with cream, and that’s essentially what this is. I doubt this bottle has ever seen a real banana, but that artificial banana flavor can be right up some people’s alley. For those who prefer something a bit less Wonka, try Tempus Fugit Creme de Banana or Giffard Banana Du Bresil.

  • Malibu Red

Malibu Red is a coconut liqueur that is bottled at a higher ABV than the other Malibu liqueurs. At 35% ABV, it gets its extra kick from the addition of Tequila. Malibu red mixes rum, tequila, and coconut flavorings to create something a bit different than the usual coconut rum.

  • Malibu Black

Malibu Black is a higher proof version of the original Malibu. Bottled at 35% ABV, but with the same coconut flavor, this bottle is a serious upgrade over the original Malibu. It almost drinks like a real rum, albeit heavily sweetened.

Malibu Pricing

Below are the latest Malibu Rum prices.

Malibu Original Caribbean Rum
Malibu Black
Malibu Pineapple Rum
Malibu Mango Rum
Malibu Strawberry Rum
Malibu Passion Fruit Rum
Malibu Banana Rum

Alternatives to Malibu

While I covered a few alternatives to Malibu’s flavored offerings in the previous section, here I’ll stick to products that are a good alternative to the Malibu Original coconut rum.

  • Blue Chair Coconut Rum

Owned by country music star Kenny Chesney, Blue Chair has quickly become a big name in rum, due to their affordable price point and decent quality. Not as overwhelming with the coconut flavor, this is a more subtle flavored rum. Bottled at 26% ABV. Blue Chair also makes white rum and banana-flavored rums as well.

  • Parrot Bay Coconut Rum

Owned by Captain Morgan, Parrot Bay is basically a rip off of Malibu. Similar flavor, similar price, but some people prefer it. If you see it for cheaper than Malibu, give it a shot. Captain Morgan also makes their own coconut flavored rum branded as Captain Morgan. Bottled at 21% ABV.

  • Koloa Kaui’i

A Hawaiian coconut rum, this is probably the best option out there for quality. Bottled at 40% ABV, this is actually rum, not a coconut rum liqueur. Real, fresh young coconut, toasted coconut, and a hint of cocoa round out the beautiful flavors of this rum.


Pina Negroni

  • 2 oz Plantation Stiggens Fancy Pineapple Rum
  • ¾ oz Malibu Black
  • ¾ oz Campari

Stir, strain, garnish with dehydrated pineapple.

Poor Mans Pina Colada

  • 1.5 oz White Rum
  • 1/2 oz malibu Lime
  • 1/2 Pineapple juice

Top with soda water, stir gently.

Nick Lappan has worked in the restaurant industry since age 13 and most recently has worked as a cocktail bartender and bar consultant in the United States and China.

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