Red Bull – More Than Just an Energy Drink

You know Red Bull, right? It’s a very popular energy drink used by athletes and people from all walks of life. But there is more to Red Bull than an energy booster, though it excels in that area. Here are some amazing facts about Red Bull that you didn’t know.

The Origin of Red Bull

The original Red Bull was called Krating Daeng, a local Thai energy drink. The Krating Daeng had taurine and caffeine and was aimed at construction workers, farmers and truckers. Compared to the current version of Red Bull, the Thai drink is actually sweeter.

Dietrich Mateschitz, co-founder of Red Bull, was suffering from jet lag and looking for something to remedy his condition. That was when he came across the Thai drink. Sensing its potential, Mateschitz spoke to its creator Chaleo Yoovidhya. He convinced him to let him formulate and rebrand the drink.

Mateschitz did change the drink and gave it a berry taste so it is more suited for the European market. Needless to say, it was a success.

Sending Man into Space

Under its Red Bull Stratos space diving project, they were able to send Felix Baumgartner into space on a helium balloon. His descent reached 843.6 mph, going through the sound barrier in the process.

The Red Bull Logo

Most people think they’re bull cattle but that is not the case. In fact they are guars, the biggest members of the bovine family. The guar is also the 5th heaviest land animal following elephants, rhinoceros, hippopotamus and the giraffe.

Red Bull Music

Red Bull doesn’t just have energy drinks and Formula 1 cars, but they also have their own record label. The biggest act on their roster is Awolnation, which has scored a top 10 hit on the Billboard Rock chart. They even have a music academy.

F1 Lover

One thing you can say about Red Bull is that the company loves sports, in particular Formula 1. It’s been estimated the company spends $500 million a year on Formula 1. The company has two F1 teams, Red Bull Racing and Toro Rosso. Their main choice of F1 is the British Aston Martin.

Red Bull Racing won four straight F1 constructor’s and driver’s championships in 2010, 2011, 2012 and 2013. this championship run also produced 4 time world champion Sebastian Vettel.

Their love for Formula 1 cars go beyond the tracks. The cars are often taken to dirt roads, mountains, ice and other exotic locations and special events. Oh, and there is a special Red Bull edition for F1 VIPs only.

Extreme Sports Sponsorship

The company’s first sponsorship into a sporting event was the Dolomitenmann, also called the “world’s toughest team relay race”. This is a team endeavor that involves mountain biking, whitewater kayaking, paragliding and running.

In addition to this, the company also has the human-powered plane DIY competition known as Flugtag. In this competition, the teams create planes and launch them from a platform twenty feet high. Because all of them crash, the winner is determined by the showmanship and creativity they display.

But just so you know, not all Red Bull sponsored competition involves extreme activities. They also sponsor paper airplane tourneys.

Falsely Thought to Contain Too Much Caffeine and Cocaine

When Red Bull first came out, it was banned in a few countries because of the belief that it was a stimulant. But these claims proved to be untrue as tests revealed that it had the same amount of caffeine as a regular cup of coffee. A can of Red Bull has 250 mg of caffeine, whereas a typical Starbucks has 330 mg.

While many people associate caffeine with unpleasant side effects, that only happens when there is too much. In the case of Red Bull, it is just enough to act as a stimulant without causing side effects.

It was also once claimed that Red Bull contained cocaine. However those claims turned out to be false. In actual fact, Red Bull only uses cocoa leaves and has been scientifically proven to be healthy and safe for human consumption.

No Artificial Ingredients

Yes, Red Bull does not have any artificial elements in it. There are not a lot of energy drinks that can make the same claim.

Has 4 Soccer Teams

Red Bull manages four soccer teams. That’s also something you don’t see or hear everyday. It again goes to show how committed the company is to sports.

Red Bull came out more than 30 years ago, and it has stamped its class not just as an energy drink but also for innovative marketing and sponsorship of many events.

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