Southern Comfort Prices & Buyers’ Guide

Southern Comfort, also known as SoCo, is a fruit-flavored liqueur originally created in New Orleans in the late 1800s. Southern Comfort originally used whiskey as a base spirit but has used grain alcohol for decades, only switching back to whiskey in 2016 when the brand was purchased by Sazerac. The original recipe called for vanilla bean, orange, lemon, cherry, cinnamon, cloves, and honey.


While Southern Comfort once manufactured numerous flavored varieties of their product, they were discontinued in 2016 when the brand was purchased by Sazerac. SoCo is now available at 21% ABV, 35% ABV, 40% ABV, and 50% ABV.

Southern Comfort branded eggnogs are available seasonally and regionally, but these products contain no alcohol.

Southern Comfort Pricing

Below are the latest Southern Comfort prices.

TypeBottle SizePrice
Southern Comfort Original750ml$16.99
Southern Comfort 100 Proof750ml$20.99
Southern Comfort Black750ml$17.99
Southern Comfort Low Proof


There really isn’t a solid alternative for Soco out there. However, you may want to try sweetening your favorite budget bourbon or rye with honey, spices, and fruit to approximate a homemade Southern Comfort.  While Southern Comfort is often referred to as a whiskey, it’s really not. If you’re looking for a good whiskey, Buffalo Trace, Knob Creek, Four Roses, or even Jim Beam will serve you better than Southern Comfort.

Cocktails With Southern Comfort

Scarlett o’Hara

  • 1 ½ oz Southern Comfort
  • ¾ oz Lime Juice
  • 1 ½ oz Cranberry Juice

Shake, Strain up, Garnish with a lime wedge or fresh cranberries

Alabama Slammer

  • 1 oz Soco
  • 1 oz Amaretto
  • 1 oz Sloe Gin
  • 2 oz Fresh Orange Juice

Shake, Strain over ice, garnish with an orange wedge and a cherry.

This drink can also be done as a shot.

Nick Lappan has worked in the restaurant industry since age 13 and most recently has worked as a cocktail bartender and bar consultant in the United States and China.

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