Tito’s Handmade Vodka is the best selling vodka on the US market today, and in fact, is now the top-selling distilled spirit in the United States. That doesn’t happen by accident. It’s clean flavor and affordable price makes for a smooth guilt-free sip and a great cocktail that won’t break the bank. You can find it behind the bar across the country and it has rapidly become a bartender favorite. Tito’s is one of the top-rated and most widely known corn-based vodkas on the market. Unlike some competing products, It is certified gluten-free and kosher.
In This Guide
History of Tito’s Vodka
Tito’s Vodka (also known as Tito’s Handmade Vodka) is a brand of vodka produced in the first legally-established distillery in Austin, Texas. It was originally founded by Bert Butler “Tito” Beveridge II in 1995.
Considering its relatively short time on the market, Titos has rapidly expanded in availability and popularity. Founder Bert began manufacturing small-batch flavored vodkas for family and friends in the early ’90s. He tried to get distribution for his flavored vodkas but found the market was too saturated and was only able to sell 1000 cases that year. After consulting with local liquor store owners, he realized there was an open niche for locally produced high-quality unflavored vodka. With almost no experience, Bert set out to distill the smoothest, purest vodka he could. Although most vodkas are usually made from wheat or potatoes, Tito’s Vodka is a bit different. It is made from the yellow corn which gives it a slightly sweet aftertaste.
A decade later, it was producing over 150,000 cases per year and even today, Tito’s remains a local favorite in Austin and has taken the rest of the country by storm.
Tito’s Vodka Production
Titos is made from corn mash using a pot still. While most vodkas favor a more modern column still, Titos sticks with a traditional and more labor-intensive method. Tito’s corn mash is distilled six times over to ensure smoothness and the finished product is bottled at 40%ABV. Rumor has it that the original Tito’s still was homemade and welded together from spare soda kegs and a deep fryer designed for frying turkeys.
Tito’s has become known for its down to earth labeling and simple bottle design. Supposedly, the label was designed by an art student at the University of Texas in Austin, for a 25$ fee. Don’t let its humble packaging fool you though, they take the old saying “it’s what’s on the inside that counts” seriously.
Tito’s Vodka Products
While most vodka brands start out making traditional vodka and expand to flavored offerings, Tito’s has taken the opposite approach. Despite originally making homemade flavored vodkas, Tito’s currently only produces their classic vodka. Tito’s does, however, offer instructions on how to infuse their classic vodka with fresh flavors on their website.
Tito’s Vodka Pricing
Below are the latest Tito’s Vodka prices.
|Tito’s Handmade Vodka||375ml||From $11|
Most vodka distilleries strive to achieve as neutral a flavor profile as possible and because of this, it is one of the easiest spirits to substitute one brand for another when bartending. While you can take any Tito’s recipe and make it with another vodka, here are some competing domestic vodkas which are also distilled from corn.
While it began as a Russian Vodka, Smirnoff has been manufactured in the USA since the 1930s and is distilled from corn. Unlike Tito’s, they offer numerous flavored products in addition to their traditional vodka.
Prairie distillery, out of Minnesota, also distills its product from corn and is 100% certified organic. In addition to vodka, they offer gin and cucumber flavored vodka.
- Deep Eddy
Located in Austin, Deep Eddy represents Tito’s stiffest local competition. Better known for their Ruby Red Grapefruit, Sweet Tea, and other flavored offerings, Deep Eddy also produces a classic vodka made using corn.
Better known for their neon-colored and unusual flavors, UV does manufacture a classic 80 proof vodka distilled from corn under the name “UV silver”, as well as a 103 proof vodka named “UV103”. UV is also routinely among the most affordable Tito’s competitors.
Cocktails With Tito’s Vodka
While mixed drinks like Vodka & Redbull or Vodka & Soda with a splash of cran may never fade from the sticky bar tops of the nightclub scene, the world of vodka cocktails has so much more to offer. Here are two of the most popular recipes that let Tito’s do its thing.
- 45 ml Tito’s Handmade Vodka
- 15 ml Fresh Squeezed Lime Juice
- 90 ml Ginger Beer
Mix in a copper mug with ice. Garnish with a lime wheel.
(Try muddling a slice of jalapeno in the bottom of the mug before you add the liquid ingredients for an added kick.)
- 60 ml Tito’s Handmade Vodka
- 15 ml Coffee Liqueur
- 15 ml Demerara Simple Syrup
- 30 ml Freshly Brewed espresso
Shake with ice, strain into a coupe, and garnish with a coffee bean or two.
( Try adding a bar spoon or two of vanilla liqueur when looking to drink your dessert, or even a splash of Fernet Branca if you’re feeling bold.)